As marketer with a small team of one to slim, you work tirelessly to move the needle on a sometimes laundry-list of metrics from multiple sources. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, you have to make sure that you can prove the ROI of you marketing efforts.
It's important you provide sales with qualified leads and show upper management how you and your team is helping to drive sales.
Do you know which metrics actually matter to management and stakeholders? In this cheat sheet of metrics, we'll share the six metrics that do.
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6 marketing metrics that prove the value of your marketing efforts
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Formulas and examples to help you calculate your own metrics
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Explanations and scenarios of why these metrics are important and how to interpret them
